Transforming the World’s Largest Cosmetics Company: A Shopify Plus Success Story with Retail Insights

Reimagining the Cosmetics Industry with Retail Insights and Shopify Plus

In the ever-evolving cosmetics industry, keeping pace with trends isn’t just a challenge—it’s a vital necessity. The world’s largest cosmetics company understood this imperative all too well. In a constantly shifting industry landscape, they needed a cutting-edge unified commerce solution to streamline site operations, enhance product quality, harmonize data, and expand their global digital footprint. Enter Retail Insights, working seamlessly with Shopify Plus, the catalyst behind their transformative journey towards omnichannel excellence.

The Challenge:

As a premier beauty and wellness brand with a massive global presence, the company set ambitious goals: to double revenue and extend product reach to a broader consumer base. Historically B2B-focused, they grappled with persistent issues in the customer journey and technical hiccups, diverting their attention away from crafting an exceptional digital experience. Manual content and product management processes only exacerbated their internal workload.

The Execution:

Retail Insights leveraged the power of Shopify Plus to fuel their direct-to-consumer (D2C) expansion. A comprehensive discovery process delved into the company’s aspirations and visual identity. On the backend, the focus was on creating a seamless management experience, enabling internal teams to effortlessly curate content on their new website.

By harnessing the expertise of Retail Insights and the capabilities of Shopify Plus, we optimized user journeys and shopping experiences. This was achieved through the implementation of Shopify Headless, Headless CMS, WishList functionality, single-page checkout, global expansion capabilities, and user-generated content. We seamlessly integrated third-party solutions to forge stronger customer connections, including loyalty-building reviews, enhanced product searches powered by Klevu, data-driven relationship nurturing through marketing technology, and AI-driven quizzes and surveys for personalized interactions.

An analytics layer (data fabric) was crafted to extract profound insights from over 100 million loyalty members. Additionally, an Audience Manager was instituted to create custom segments for precisely targeted campaigns.

Revolutionizing India’s Retail Pharmacy: Adobe Magento

Adobe Magento

In the ever-evolving landscape of retail, adaptability is the key to survival. One remarkable example of this adaptability is the transformation undertaken by one of India’s largest retail pharmacy and wellness product chains. Spearheaded by Adobe Magento Retail Insights, this groundbreaking Omni channel transformation has reshaped the way healthcare is delivered and experienced. Let’s dive into the details of this remarkable journey.

Adobe Magento: Empowering Transformation

To initiate this grand transformation, the pharmacy retailer harnessed the power of the Adobe Experience Cloud Suite, a comprehensive toolkit that includes:

Customer Data Platform (CDP): Adobe Real-Time CDP

Marketing Automation: Adobe Market Engage

Content Management System (CMS): Adobe Experience Manager Sites

Digital Asset Management (DAM): Adobe Experience Manager Assets

Digital Commerce: Adobe Commerce (Magento)

Web Analytics: Adobe Analytics

Omni channel Analytics: Adobe Customer Journey Analytics

Customer Journey Management: Adobe Journey Optimizer

With these powerful tools at their disposal, the stage was set for a revolution in healthcare retail.

The Challenge: Elevating Customer Experiences

The healthcare industry has long grappled with the challenge of delivering customer experiences on par with other sectors. The urgency to address this issue was further heightened by the onset of the COVID-19 pandemic. In response, our pharmacy retailer embarked on a mission to provide personalized customer experiences at an enterprise scale.

The Execution: Bridging the Gap

Armed with the Adobe Commerce Experience Cloud, Retail Insights introduced a suite of omni-channel capabilities. This suite empowered pharmacies with a profound understanding of member health and behavioral data. The integration seamlessly fused in-store and digital experiences through automated prescription alerts, data-driven offers, and personalized loyalty programs.

Leveraging Adobe Analytics, the retailer gained invaluable insights into their customer base, enriched by a vast repository of data from approximately 100 million customer loyalty program members. Adobe Audience Manager played a pivotal role in creating intelligent customer segments, enabling tailored messaging via Adobe Campaign.

The introduction of subscriptions, refill reminders, hyper-localization, optimized order management, strategic promotions, and enhanced catalog management rounded out this transformative endeavor.

The Results: A Remarkable Revolution

The outcomes of this initiative were nothing short of remarkable:

A staggering 30% increase in mobile app usage: The convenience of accessing healthcare services via a mobile app resonated with customers, leading to a significant surge in usage.

A substantial 50% surge in digital traffic: The seamless integration of digital and in-store experiences attracted more visitors to the pharmacy’s online platform.

An impressive 155 basis points increase in sales: Personalized offers, precise wellness recommendations, and streamlined prescription refills contributed to a substantial boost in sales.

Adobe Magento

With the unwavering support of Retail Insights, the pharmacy retailer harnessed cutting-edge technology to reimagine the customer experience, rendering healthcare more personal and accessible on an unprecedented scale. Whether it’s offering 24/7 pharmacist live chat, delivering precise wellness recommendations, or streamlining prescription refills for greater convenience and speed, each stride forward contributes to an enriched healthcare journey. Reach us to know more. Click here to know how Adobe Magento can help you set up your own grocery store.

Unleash Your Seamless Storefront with Headless Commerce Architecture

Unlock the Potential of Headless Commerce with a Comprehensive Array of Features, Setting Your Business Apart from the Rest, Alongside a Ready-to-Go Storefront for Swift Expansion.

Headless Commerce

Centralized Commerce Hub

Experience ultimate control with a lightning-fast storefront and enterprise-grade SLAs that align perfectly with your ambitious objectives.

Built-In Product Information Management (PIM)

Effortlessly oversee your product catalog, pricing, and assets via a centralized PIM system, streamlining management.

Omnichannel Mastery

Empower customers with robust fulfillment options, enabling in-store pickups and returns for an enhanced shopping experience.

Subscription Magic

Initiate subscription-based retail commerce with our integrated subscription and membership features, adding a new dimension to your brand.

Visual Merchandising Excellence

Enhance customer engagement by visually organizing your product displays, either logically or using custom strategies.

Advanced Search Capabilities

Empower your search results with features like keyword redirection and synonym dictionaries for precise control.

Unrivaled Promotions

Craft offers unparalleled flexibility and precision to drive conversions and elevate customer interaction.

Multi-Brand, Multi-Vendor Management

Efficiently handle multiple brands and vendor product catalogs through a unified dashboard for seamless control.

Seamless Internationalization

Effortlessly take your brand global, leveraging cross-border features via a single intuitive dashboard.

Elevate Your Commerce with Retail Insights

A Game-Changing Platform Engineered to Transform Your E-commerce Scalability and Triumph.

Advanced Omnichannel Integration

Facilitate seamless integration and management of diverse sales channels, ultimately enhancing the customer journey.

API-First Philosophy

Seize endless integration and customization possibilities, powered by our API-first architecture.

Transparent Pricing

Experience complete clarity with our pricing model, eliminating surprises and ensuring your investment aligns with value.

Full Stack Commerce Solution

Architect a comprehensive end-to-end commerce stack for your D2C brand, leveraging our adaptable and headless commerce architecture.

Unified Platform for Multichannel Excellence

Effortlessly manage multiple domains from one control center, catering to local and global audiences alike.

Supercharge Your SEO

Enhance search result relevance, delivering tailored outcomes that resonate with customer preferences and satisfaction.

Captivating Lookbooks & Collections

Craft enticing lookbooks and curated product collections, guiding customers to discoveries aligned with their preferences.

360-Degree Customer Insight

Tailor your product information using customizable attributes, sets, and color groups, ensuring a personalized shopping experience.

Retail Insights: Is It Right for You?

Retail Insights works with large brands, retailers, and manufacturers that have outgrown their current tech stack and are poised for growth. For burgeoning retailers grappling with expanding product data volumes, streamlined workflows, and omnichannel sales, Retail Insights offers end-to-end solutions in data management, commerce, and supply chain management.

The Power of Headless Commerce Unveiled

Transitioning to Headless Commerce with Retail Insights is a transformative step. Our comprehensive suite, powered by headless ecommerce APIs, consolidates your sales channels. Embracing APIs facilitates digital modernization through microservices, steering clear of legacy monolithic platforms. This approach grants you a competitive edge, rapidly connecting third-party applications.

Diving into Retail Insights APIs

Our headless APIs, adhering to REST architecture and best practices, boast flexibility through loosely coupled microservices. Integration with Retail Insights APIs empowers retailers to craft a tailor-made e-commerce solution, fostering unity and operational efficiency.

Pre-Built Storefront: Your Launchpad

Yes, we offer an open-source, fully functional storefront that accelerates your launch process, eliminating the need for ground-up development. As a headless storefront, it seamlessly integrates with third-party headless CMS solutions or can be utilized with Retail Insights DXM.

Integrating Third-Party Storefronts

Absolutely, Retail Insights APIs readily align with third-party technologies and frameworks such as Next.js and more. Effortlessly connect these storefronts with our APIs or create an entirely new storefront in the programming language of your choice.

By embracing Retail Insights’ Headless Commerce architecture and leveraging the capabilities of Retail Insights, you’re setting your brand on a path to unparalleled scalability, customization, and success.


E-commerce Platforms — Implementations, Upgrades, & Migrations Integrations & Customizations Rescues & Stabilizations Maintenance & Site Operations/Merchandising

Data Services – Data Science (AI/ML), Data Engineering (Lakes, Clouds, Pipeline, and Platforms), and Business Analytics (Visualization/Insights)

Digital Application Development — Content Management (CMS) Order Management (OMS) Product Management (PIM) and Product Configurators Custom LINK Cartridges

Certified implementation partners for Salesforce Commerce, Adobe (Magento), Vtex, Fluent Commerce, Shopify, Blue Yonder (JDA), MACH Alliance, (M, E, A/R, N), and Azure, AWS, and Google Platform Data Engineering.

Discover Seamless Commerce with Headless Architecture

In the fast-paced realm of retail technology companies, staying ahead requires innovation and adaptability. This is where the convergence of mobile app development and Microsoft Azure-managed services comes into play, driving next-gen solutions. At the forefront of this transformation are omnichannel technology partners who pave the way for enhanced customer experiences.

Order management software and integrated solutions from a trusted retail software company empower businesses with streamlined processes. In this era of artificial intelligence in retail, predictive analytics and personalized recommendations are revolutionizing the shopping journey.

Navigating the landscape of retail solutions and technologies can be daunting. That’s where retail consulting services shine, providing tailored strategies for growth. These consultancies specialize in crafting retail industry technology solutions that align with your business goals.

MACH microservices and the concept of MACH headless are shaping the future of commerce. Backed by robust data engineering, these approaches offer flexibility and scalability. The synergy of retail consulting and cutting-edge technologies empowers businesses to thrive.

In the digital age, an omnichannel e-commerce platform is not just an option, it’s a necessity. Partnering with a ReactJS development company, you ensure a seamless and engaging user experience. This is where omnichannel technology solutions make their mark, enabling unified customer journeys and experiences.

Omni-channel marketing solutions play a pivotal role in reaching and engaging modern consumers. Whether it’s a Magento website developer creating a stunning online presence or an e-commerce agency driving growth, the focus is on the customer. An omnichannel commerce solution weaves together touchpoints for a consistent experience.

When it comes to Salesforce Commerce Cloud integration, the possibilities are expansive. The fusion of cloud data engineering and robust analytics opens doors to omnichannel data analytics, uncovering insights that drive decisions. Digital commerce services empower brands to thrive in the online realm.

As businesses embrace e-commerce Salesforce solutions, the role of a Salesforce Commerce Cloud developer becomes pivotal. Expertise in Salesforce Commerce Cloud development ensures your online presence is powerful and efficient. The union of innovation and technology has propelled the world of commerce into a new era.

Empowering Retail Success with AI

Harness the power of value-driven AI using generative and predictive AI to propel your retail business toward lasting success.

Artificial Intelligence is revolutionizing the retail landscape

Accurate and organized data is essential for any business’s growth. Retail Insights Intelligent Content Engine can tag eCommerce products with rich attributes and extract meaningful information from images, texts, and videos. This helps retailers automate data collection and enrichment, enabling ROI-driven decision-making for a wide range of applications.

  1. Extract, enrich, and organize product data from various sources for easy access by all applications
  2. Tag products to ensure it is easily searchable & discoverable by shoppers
  3. Assess the quality of product images to ensure they meet business guidelines in real-time

AI in retail has empowered businesses with high-level data and information that is leveraged into improved retail operations and new business opportunities. In fact, it is estimated that $40 billion of additional revenue was driven by AI in retail in a 3-year span.

Reduce costs and improve ROI with AI

Artificial Intelligence

Enterprise Artificial Intelligence & Automation for Retail

Retailers across the globe trust our Digital Experience Management (DXM) suite as both their revenue growth driver and their cost-saving engine. They use the suite to personalize and curate the customer experience while also enabling end-to-end retail automation across site merchandising, product, eCommerce & marketing operations.

Benefits of Artificial Intelligence in retail:

Inventory & Content Management

Product Tagging & Content Generation

Taxonomy Management

Image Quality Moderation

Customer Experience Management

Site Personalization

Personalized Marketing

Personalized Search & Discovery

Intelligent Retail Automation

Product Photography Automation

Site Merchandising & Productivity Tools

Virtual Dressing Room

Impact Driven for Retailers

25x Average ROI for personalization customers

20% of Transactions for customers happen via our visits

20M Products purchased via our visit

Grow your online grocery business with AI

Bring the in-store grocery shopping experience online. Our AI understands your catalog in-depth and powers unique experiences based on every shopper’s tastes & preferences.

Artificial Intelligence crafted to match grocery eCommerce business goals

Retail Insights allows every retailer to customize AI personalization models to work best for their business. The systems build nuanced flavor profiles for every shopper by learning from their actions on the site and mapping it to rich product data. Using this, the AI finds and brings to the surface through the shopping journey, the products in the catalog that the shopper would most likely purchase.

Impact driven for retailers

80% uplift in conversion rate

50% decrease in personnel requirement

85% reduced time to market

30% increase in unique product views

12.9% of total business revenue directly attributable to us

Customer success story: Leading FMCG Retailer, for instance, recognized the potential to enhance its customer engagement strategies by seamlessly merging loyalty data from both online and offline touchpoints. The retailer aimed to elevate recommendations and interactions spanning in-store, eCommerce, and mobile loyalty applications. To achieve this goal, they employed an innovative technique known as identity resolution, a process powered by AI. This groundbreaking approach allowed them to seamlessly integrate information sourced from diverse customer databases, culminating in the creation of a comprehensive Single Customer View, often referred to as the “Golden Customer Profile.


Artificial Intelligence

Enhancing Customer Data Accuracy through Machine Learning-Based Duplicate Detection

Problem: Identifying and Removing Customer Records Duplicates 

Your company has a robust database that has taken years to cultivate. The problem is there might actually be thousands of duplicate records hiding in plain sight. 

Databases that contain duplicate customer records is a common problem. Marketers that have trouble achieving a single customer view see effective linkage as the main barrier to creating a truly customized, personalized, cross-channel marketing strategy. According to a 2021 State of Personalization Report, 60% of shoppers say they are “likely” to become a repeat buyer after a personalized shopping experience, up from 44% in 2017. Without achieving a single customer view, your marketing and sales team will face barriers in creating and developing personalization strategies. 

As IMPACT reports, there are many ways that duplicate data can negatively affect your sales and marketing returns. For example, you could be spending double the money to reach the same customers twice, thus negatively impacting your outreach and appearing as spam. Other issues include a decrease in email marketing deliverability, customer confusion and frustration, and a lack of personalization. 

The best practice marketing techniques require a single customer view, but duplicates can be difficult and time-consuming to find and correct. 

Solution: Duplicate Detection Using Machine Learning

Duplicate detection machine learning makes it easy to identify when multiple records are likely to be for the same customer, making sure your database is in prime operating condition. 

Eliminating duplicate customer records will allow your marketing and sales teams to deliver a clearer, more accurate, and customized message; saving your company time, effort, and money. 

Why Retail Insights: Eliminate Database Duplicate Data with Ease

Considering doing a database cleanup without AI? Database queries for duplicates will not find spelling mistakes, typos, missing values, changes of address, or people who left out their middle name. The solution to these duplication problems is to use fuzzy matching instead of looking for exact matches. Fuzzy matching is a computer-assisted technique to score the similarity of data. 

Before you get frustrated, consider that Retail Insights pioneered automated machine learning, and offers the most comprehensive, easy-to-use solution for optimizing and accelerating the development and deployment of AI applications. Our automated text mining and state-of-the-art algorithms are perfect for analyzing customer records, helping you turn an overwhelming administrative project into a focused task that adds immediate value. 


Python: For machine learning and scripting.

Scikit-learn: Machine learning library.

Pandas: Data manipulation and preprocessing.

Fuzzywuzzy: Fuzzy string matching library.

Jaccard Similarity: Measure for set similarity.

Flask: Web framework for creating APIs.

AWS, GCP, Azure: Cloud platforms for deployment and scaling.

Let’s get your database cleaned up and move ahead with confidence.

Contact us to know more.

Empower Retail Success with Retail Insights’ Magento Solutions


Retail Insights understands the paramount importance of mobile-first platform experiences in today’s ever-changing retail market. With our specialized expertise in Magento, we craft customer journeys that are mobile-friendly and built to withstand the test of time. Our team is dedicated to meeting your customized commerce needs, offering a wide array of services, including UI modifications, database changes, admin modifications, checkout process customizations, order management integrations, catalog checkout structure and functionality changes, migration, and much more.


As seasoned Magento eCommerce web development experts, we have a proven track record of delivering high-quality eCommerce results across various Magento platforms. Our achievements speak for themselves, with over 30 certified Magento specialists, more than 80 successfully developed eCommerce websites, and 14 years of dedicated service.

At Retail Insights, we excel in integrating complex systems like ERP, PIM, CRM, and finance for a seamless and efficient business operation. Trust us for an easy transition and enhanced productivity.

Commerce (B2C & B2B)

Architecture Strategy

Migrating eCommerce platforms to headless

End-to-End Implementation

Configuration and customization of Magento

Custom coding for Visual Search, Bulk Emailing, SMS Notifications, etc.

Integrate with payment gateways and fraud mgmt. the system, OMS, EMS, Web Analytics tools, Reporting Tools, etc

CI / CD for the platform – Code Management

Performance Optimization / Administration

Holiday Readiness, Platform Support

Business Challenges:

Retail Insights took on the challenge of revamping an omnichannel commerce solution for a prominent international fashion retailer, powered by Magento, with the aim to enhance its growth, flexibility, and scalability.

The fashion retailer was on different back-end systems with varying load capabilities; they needed to be consolidated onto a single platform robust enough to handle sales spikes generated by the brand’s “drops”—highly anticipated, limited-edition collaborations. Site CX fluctuated wildly, with inconsistent branding, limitations to the currencies accepted, and content that culturally missed the mark.

Suggestion for staff augmentation and an incremental approach to problem resolution. TRI provided highly targeted support—including a business analyst—to address each issue

Enhance order processing and fulfillment time to meet customer expectations.

Improve visibility across systems for more informed decision-making.

Achieve flexibility and scalability to support the retailer’s ambitious expansion plans.

Integrate brick-and-mortar stores seamlessly and expedite onboarding of new sales channels.

Overcome the hurdles posed by disconnected legacy systems, streamlining operations.

Optimize redundant and inefficient process workflows.


Conducted a meticulous analysis, identifying common coding errors, and employed effective testing to address them.

Conducted an extensive architectural review, consolidating third-party application functionalities within Magento.

Leveraged innovative techniques to optimize website performance and reduce page load times.

Streamlined the integration of legacy stores, back-office operations, and external systems.

Successfully enabled seamless integration with SAP, catalog management, payment gateways, and more.

Revamped the UX of the multi-lingual e-commerce platform, introducing customer-centric features.

Re-engineered catalog and order management systems for improved efficiency.

Optimized same-day delivery, reducing warehouse pressures

Enhanced site stability and functionality through continuous improvements that spanned design, conversion rate optimization, and speed

Deployed Adobe Commerce Cloud support

Provided dedicated back-end and front-end support and a QA L3 support team

Instituted weekly backlog grooming sessions and production deployments

Technology Stack:

Languages and Framework: Magento, ApacheSoir

Databases: MySQL

Business Benefits:

Reduced warehouse pressures

Improved site stability & functionality

Immediate team support

Developed a clear and strategic e-commerce roadmap for the fashion retailer.

Established a well-connected ecosystem, bridging the gap between offline and online channels.

Achieved significant operational efficiency with a scalable architecture, accommodating growth.

Optimized product synchronization processes, ensuring up-to-date inventory information.

Streamlined order processing, leading to faster and smoother transactions.

Implemented an efficient logging and notification mechanism, enhancing communication.

Retail Insights’ Digital Retail Capabilities:

Commerce Transformation

E-commerce Sites

Mobile Apps

Payment Solutions

Magento & Hybris Solutions

Commerce Integrations

Back office Solutions

Customer Testimonial:

“TRI team helped us align our checkout performance online and we’re thrilled with the results we’ve seen since implementation. The enhanced online presence has allowed us to increase exposure to our growing customer base and existing brand enthusiasts.”
With Retail Insights’ expertise, the fashion retailer witnessed a remarkable transformation, equipped with a mobile-first platform and tailor-made Magento solutions. This digital makeover positioned the retailer for long-term success in the dynamic retail market.

Magento Specialist in India

Looking for the best Magento e-commerce specialist in India? Then look no further and contact us today.

Revamp Your IT Operations with Our DevOps Consulting Services

DevOps Consulting Services

Experience the Power of DevOps to Revolutionize Your Retail Operations

In the fast-paced world of retail, staying ahead of the competition requires agility, innovation, and the ability to deliver high-quality software rapidly. At Retail Insights, we understand the challenges you face in transforming your IT operations. That’s why we offer comprehensive DevOps consulting services designed to unlock the full potential of your organization.

DevOps Consulting Services
Consulting Advisory Assistance Suggestion Guidance Concept

Introducing DevOps: Accelerate Your Software Delivery

DevOps is a transformative approach that unites your development and operations teams, enabling them to collaborate seamlessly and deliver software with unprecedented speed and efficiency. By leveraging our end-to-end DevOps consulting services, you can achieve enhanced software release dependability and frequency, empowering your business to thrive in the digital era.

Discover Our DevOps Consulting Service Offerings

At Retail Insights, we have curated a range of specialized DevOps consulting services tailored to your unique needs. Our team of experts works closely with you to understand your goals and devise a customized plan aligned with your business objectives. Explore our offerings below:

DevOps Assessment and Planning: Uncover the Path to Success

We provide comprehensive DevOps assessment and planning services that help identify areas of improvement within your organization. Our experts will work collaboratively with your team, conducting a thorough analysis to pinpoint bottlenecks and develop effective solutions. With our guidance, you can implement strategies that optimize your operations and drive tangible results.

Pilot Framework Creation: Testing the Waters for Success

Embark on your DevOps journey with confidence by creating a pilot framework tailored to your unique requirements. Our skilled DevOps consulting team utilizes industry-standard tools and best practices to design a controlled environment for testing and evaluating your DevOps processes. By doing so, you can fine-tune your approach and ensure maximum effectiveness before full-scale implementation.

DevOps Process Implementation: Streamline Your Software Development Lifecycle

Streamlining your software development lifecycle is essential for maintaining a competitive edge. Our end-to-end DevOps process implementation services enable you to identify bottlenecks, automate manual tasks, and optimize workflows. As a result, you can achieve faster time-to-market, improved software quality, and reduced costs, all while enhancing the overall efficiency of your operations.

CI/CD Pipeline: Deliver Software at the Speed of Innovation

Stay ahead of the competition by implementing a robust Continuous Integration and Continuous Delivery (CI/CD) pipeline. Our DevOps experts will guide you in designing and implementing an efficient pipeline that automates your build, test, and deployment processes. This empowers you to confidently release new features and bug fixes to your customers, accelerating your software delivery cycle.

Process Automation: Unleash Efficiency and Productivity

Manual tasks and repetitive workflows can slow down your operations and hinder innovation. Our process automation services leverage industry-leading tools and technologies to automate your tasks and workflows. Our experienced team will work closely with you to identify areas suitable for automation, design and implement automation scripts, and provide ongoing monitoring and maintenance, ensuring optimal efficiency and productivity.

DevSecOps: Integrating Security into Your Development Process

Security is a paramount concern in today’s digital landscape. With our DevSecOps consulting and development services, you can seamlessly integrate security into your DevOps processes. Our experts will help you identify and mitigate security risks throughout the software development lifecycle, ensuring that your applications are secure, compliant, and resilient in the face of potential threats.

Security Integration: Building a Secure Foundation

Building secure software requires a comprehensive approach. Our security integration services enable you to embed security controls into your software development process seamlessly. Our team will assist you in implementing security testing tools, integrating security into your CI/CD pipeline, and developing robust security policies and procedures. With our expertise, you can ensure the confidentiality, integrity, and availability of your applications.

Unlock the Full Potential of DevOps with Retail Insights

Our DevOps solutions offer a myriad of value-added benefits that empower your organization to thrive in the competitive retail landscape:

Automated infrastructure provisioning: Reduce errors and save time by automating the creation and configuration of the infrastructure required for your applications.

Resiliency: Design systems that can withstand and recover quickly from failures, ensuring uninterrupted operations and enhanced reliability.

Increased agility: Break down silos between teams, fostering collaboration and enabling faster feedback loops, leading to reduced time-to-market and enhanced agility.

Enhanced quality: Emphasize continuous testing, integration, and delivery to produce higher-quality software and minimize the risk of defects reaching production.

Improved innovation: Foster a culture of experimentation and continuous improvement, enabling your teams to test and deploy changes safely and drive innovation.

Reduced outages: Proactively monitor systems, identify potential issues before they occur, and automate the recovery process, minimizing the impact of outages on your operations.

Scalability: Seamlessly scale your infrastructure based on demand, leveraging automated provisioning processes and empowering your teams to meet customer needs effectively.

Custom-developed monitoring solution: Leverage tailored monitoring solutions to gain valuable insights and make data-driven decisions, optimizing the performance of your systems and applications.

Explore Our DevOps Tools & Platforms

To ensure a successful DevOps journey, we harness the power of cutting-edge automation technologies and platforms. Our expertise spans a wide range of tools and platforms, including:

Continuous integration: Git, Github, Jenkins, Selenium

Code Management: Gitlab, GitHub

Microservices: Amazon ECS, Docker, Kubernetes

Continuous testing: BlazeMeter

Security: Burpsuite, Wireshark

Configuration management: Ansible, TerraForm

Cloud: Azure, Google Cloud, OpenStack

Monitoring: Splunk, Slack

Elevate Your Retail Operations with Retail Insights

At Retail Insights, we understand the unique challenges faced by retailers in today’s competitive landscape. Our DevOps consulting services empower your organization to transform your IT operations, achieve higher software release dependability and frequency, and stay ahead of the curve. Partner with us and unlock the full potential of DevOps to revolutionize your retail business today.

Success Story: Transforming FMCG Retailer Operations with DevOps Consulting

Retail Insights partnered with a leading FMCG retailer company to revolutionize its IT operations through our advanced DevOps consulting services. By integrating development and operations teams, we enabled a digital transformation that enhanced their business architecture and positioned them as industry leaders.

Through a thorough DevOps assessment and planning phase, we identified key areas for improvement in their infrastructure. Leveraging our expertise, we designed a high-level business architecture that seamlessly integrated their software development lifecycle with efficient DevOps processes.

Implementing a pilot framework, we meticulously tested and evaluated their DevOps processes in a controlled environment. Using industry-standard tools and best practices, we created a customized framework tailored to their complex requirements, ensuring maximum efficiency.

Our end-to-end DevOps process implementation streamlined their software development lifecycle, eliminating bottlenecks and automating manual tasks. This accelerated their time-to-market, improved software quality, and reduced costs, optimizing overall efficiency.

Designing and implementing a robust CI/CD pipeline was a major milestone. Through automation, we enabled continuous delivery of innovative software, reducing time-to-market and enhancing their competitive edge.

Process automation played a crucial role in enhancing efficiency. We identified areas suitable for automation and implemented scripts using industry-leading tools, freeing up resources for strategic initiatives and innovation.

Security integration was a top priority. Our DevSecOps services identified and mitigated risks, ensuring confidentiality, integrity, and availability throughout the software development lifecycle.

Our cloud infrastructure consulting services deployed and managed their infrastructure, leveraging Azure, Google Cloud, and OpenStack. This allowed seamless scalability and optimal performance.

Containerization of their applications increased scalability and portability. Utilizing Amazon ECS, Docker, and Kubernetes, we streamlined deployment across different environments.

Through site reliability engineering (SRE) consulting, we improved reliability and availability. Implementing best practices, disaster recovery strategies, and ongoing support minimized downtime.

Our disaster recovery strategy ensured their applications remained available during disruptions. By identifying risks and providing continuous support, we safeguarded their operations.

The DevOps engagement brought numerous benefits, including automated infrastructure provisioning, enhanced resilience, increased agility, improved quality, and reduced outages.

Our custom monitoring solution empowered data-driven decisions, optimizing system performance and driving continuous improvement.

Through our DevOps consulting, Retail Insights transformed the pharmacy company’s IT operations, unlocking its full potential. We revolutionized their digital landscape, ensuring they remain at the forefront of the pharmaceutical industry.

To know more contact us.

Transform Your Business with Retail Insights: Your Perfect Offshore Technology Partner

Offshore Technology

In today’s fast-paced and competitive business landscape, finding the right talent with the right skills, within your budget and at the right time, can be a daunting task. However, worry not!

Offshore Technology

We Are Shaping “The Future of Retail”: Our innovation centers around the world bring together the best minds in marketing, product, technology, and business to imagine and deliver revolutionary solutions to the industry’s toughest problems.

End-to-End Provider: We support clients with strategy, platform selection, deployment, and hosting through ongoing support. We offer a single retail techno-functional expert resource to help companies succeed in an ever-changing digital commerce landscape.

With our expertise in building offshore technology teams, we provide top-notch developers and IT delivery that perfectly aligns with your requirements.

Hungry for Frictionless Experiences: A chance to become tech-savvy and run your business with the right solution and technology architecture. High-performing tech working models with domain and technology consultants.

Highly Automated Teams: Development and Operations, Co-Build – Developing Internal Tech Skills.

First of all, People who understand the Domain of Technology owe themselves to the job and strive for perfect software engineering while leveraging the most effective technology.

We do not spend time in bureaucracy; instead, we move fast with small teams, where everybody acts like an owner.

What Makes a “Perfect” Omnichannel Technology Partner: Full Transparency, Approach that makes a difference with proprietary accelerators and dedicated development centers, resources that satisfy each business need. Every project is executed in a dedicated branding space. Strongly protected security to accelerate business growth. Experience, Innovation, Teamwork, and Responsibility.

There is still one more thing, “Retail is Our Passion.”

Your Next Offshoring Team is Not Just a Service, It Must Be an Omnichannel Technology Growth Partner.

Outstanding Quality: Good Projects, Cutting-Edge Technologies, and top companies as clients. With Retail Insights, you can be assured of exceptional quality in all our services. Our team of developers possesses the expertise and experience to deliver high-caliber solutions that align with your vision.

No-Cost Experts: Certified Partnerships COEs, Salesforce, Adobe, Blueyonder, Kantar Xtel, Fluent Commerce, Intel, Google, Adobe (Magento), Fluent Commerce, Shopify, Blue Yonder (JDA), MACH architecture (M, E, A/R, N, Full-stack development, Java Spring, Django/Python), React Native, Flutter, Edge Computing (AI/ML).

When you partner with us, you gain access to a pool of experts at no additional cost. They are dedicated to working closely with you to understand your unique needs and deliver top-notch results.

Control and Flexibility:

Maintaining control and flexibility in your business operations is crucial for success. With Retail Insights, you can retain full control over your projects while benefiting from the flexibility to scale your team up or down as needed. We understand the dynamic nature of business, and our delivery model empowers you to adapt quickly to changing market demands.

IP Protection and Security:

We prioritize the security and protection of your intellectual property. At Retail Insights, we have robust measures in place to ensure the confidentiality and integrity of your valuable information. You can confidently collaborate with our team, knowing that your intellectual property is in safe hands.

Technology Mastery:

Finding the right mix of digital tools and exploiting emerging technologies for successful omnichannel retail execution. Domain plus Technology Consultants, Certified Partnership COEs, Smart Architecture, High-Performing Tech Working Model.

Our team of developers has a deep understanding and mastery of the latest technologies. Whether you need assistance with Angular, ReactJs, NodeJs, PHP, Shopify, Salesforce, or any other technology, we have the expertise to handle it all. Leverage our tech-savvy professionals to enhance your digital presence and stay ahead in the market.


Leading companies across industries worldwide trust Retail Insights for their offshore technology team needs. Our dedication to outstanding quality, access to no-cost experts, control and flexibility, IP protection and security, and technology mastery makes us the perfect partner to transform your business. With our experienced developers, you can expect faster turnaround times and solutions that perfectly align with your business objectives.

Don’t let the challenges of talent acquisition hinder your progress. Choose Retail Insights and build a technology team that exceeds expectations. Contact us today to embark on a journey toward success in Offshore Technology in India.

Harnessing Retail Insights for Enhanced Generative AI in Omnichannel Retailing

Generative AI

In the fast-paced world of omnichannel retailing, staying ahead of the competition requires leveraging cutting-edge technologies and insights to create seamless and personalized customer experiences. One such technology that holds immense promise is Generative AI. By combining the power of artificial intelligence with retail insights, businesses can unlock new opportunities for growth, customer engagement, and operational efficiency. In this blog, we will explore how the integration of retail insights can enhance Generative AI in omnichannel retailing. We will also delve into some compelling use cases to demonstrate the practical applications and benefits of this approach.

The Role of Retail Insights in Generative AI:

Retail insights encompass a vast amount of data generated throughout the customer journey, including purchasing behavior, preferences, demographics, social media interactions, and more.

These insights provide a deep understanding of customers, market trends, and operational performance.

Combining retail insights with Generative AI enables personalized and contextually relevant experiences.

Use Cases for Retail Insights in AI:

Personalized Product Recommendations:

Analyze customer preferences, historical purchase data, and real-time behavior to generate accurate recommendations.

Enhance customer satisfaction, drive conversion rates, and foster brand loyalty.

Dynamic Pricing Optimization:

Leverage retail insights such as competitor pricing, demand patterns, and customer purchasing behavior.

Optimize pricing strategies dynamically, maximize revenue, improve competitiveness, and ensure optimal pricing.

Intelligent Inventory Management:

Use retail insights to forecast demand, optimize stock levels, and automate replenishment processes.

Integrate real-time sales data, supply chain information, and external factors for optimal inventory allocation, reduced stockouts, and lower carrying costs.

Hyper-Personalized Marketing Campaigns:

Combine Generative AI with retail insights to create tailored marketing campaigns.

Leverage demographic data, browsing behavior, purchase history, and customer preferences for increased engagement, conversion rates, and customer satisfaction.

Customer Segmentation and Targeting:

Utilize retail insights to segment customers based on their preferences, behaviors, and demographics. Generative AI can then be used to create targeted marketing campaigns and personalized experiences for each customer segment, improving customer engagement and conversion rates.

Fraud Detection and Prevention:

Leverage retail insights and Generative AI algorithms to identify patterns and anomalies in customer behavior, transaction data, and online activities. This can help in detecting and preventing fraudulent activities, protecting both the business and customers from potential risks.

Demand Forecasting and Supply Chain Optimization:

Combine retail insights with Generative AI to forecast future demand for products based on historical sales data, market trends, and external factors. This enables businesses to optimize their supply chain processes, improve inventory management, and ensure the availability of products when and where they are needed.

Customer Sentiment Analysis:

Analyze customer feedback, reviews, and social media interactions using Generative AI techniques to gain insights into customer sentiment. This can help businesses understand customer perceptions, identify areas for improvement, and tailor their products and services accordingly.

Visual Merchandising and Store Layout Optimization:

By incorporating retail insights, such as customer traffic patterns, product interactions, and sales data, Generative AI can assist in optimizing store layouts and visual merchandising strategies. This ensures that products are strategically placed, improving customer navigation, and enhancing the overall shopping experience.

Predictive Maintenance:

Combine retail insights with AI algorithms to predict maintenance requirements for equipment, machinery, and infrastructure. By analyzing historical performance data, sensor readings, and operational parameters, businesses can proactively schedule maintenance activities, reduce downtime, and improve operational efficiency.

Tools Used in Harnessing Retail Insights for Generative AI:

Data Collection and Integration:

Customer Relationship Management (CRM) systems

E-commerce platforms

Point-of-sale (POS) systems

Social media analytics tools

Data Processing and Analysis:

Big data processing frameworks (e.g., Apache Hadoop, Apache Spark)

Machine learning libraries (e.g., TensorFlow, PyTorch)

Natural language processing (NLP) tools

Generative AI Model Development:

Generative adversarial networks (GANs)

Variational autoencoders (VAEs)

Deep learning frameworks (e.g., TensorFlow, PyTorch)

System Integration and Monitoring:

Application programming interfaces (APIs)

Microservices architecture

Monitoring and analytics tools

Generative AI


The fusion of retail insights and Generative AI presents an incredible opportunity for omnichannel retailers to deliver exceptional customer experiences, drive operational efficiency, and achieve sustainable growth. By incorporating use cases such as personalized product recommendations, dynamic pricing optimization, intelligent inventory management, and hyper-personalized marketing campaigns, businesses can leverage the power of data-driven decision-making. Through the utilization of tools for data collection, processing, Generative AI model development, system integration, and monitoring, retailers can unlock the full potential of retail insights in enhancing Generative AI for omnichannel retailing.

Why Should You Choose Hybrid App Development?

Hybrid Mobile App Development

As we all know, the goal of every mobile app is to reach as many users as possible and inform them about the business you’re running. Since hybrid mobile apps can work across multiple platforms, they can acquire large audiences. Hybrid mobile app development assists you in using a single codebase for various operating systems, thus saving the time and money required for the development.

At Retail Insights, we specialize in mobile engineering and offer end-to-end hybrid app development services in India. We utilize web technologies like HTML, JavaScript, and CSS, along with frameworks like React Native and Flutter to build applications that offer a seamless user experience. Our team of skilled professionals ensures that the app fulfills your business needs and remains operational at all times.

Hybrid Mobile App Development

Custom Hybrid Mobile App Development:

We excel in building hybrid mobile applications using a single code base, leveraging technologies like JavaScript, JQuery Mobile, HTML5, and CSS3. Our expertise in frameworks like Sencha, PhoneGap, and Titanium ensures that our apps work seamlessly across platforms with native behavior, reducing development time and cost, and maximizing your return on investment (ROI).

Hybrid App UI/UX Design Services:

Our team excels in creating captivating UI and UX designs that enhance user engagement and drive strategic goals. By combining creativity, technology, and innovation, we develop intuitive and visually appealing interfaces, delivering excellent digital experiences that keep users coming back for more.

QA and Testing:

With our comprehensive QA and testing services, we ensure your mobile app is bug-free and delivers optimal performance. We employ both manual testing and test automation techniques to guarantee a user-friendly app that works flawlessly in various scenarios, providing a seamless experience to your users.

Migration and Upgradation for Hybrid Apps:

Our reliable migration and upgradation services ensure that your app performs well on different platforms and operating system versions. We seamlessly transition your app to newer versions, enhancing its features, and offer secure data porting when migrating to different technologies, frameworks, or languages, optimizing your business processes.

Technology Consulting:

For cross-platform mobile app development, our consultants provide expert guidance and tailor the best technology solutions to meet your requirements. We capture your operational data and convert it into roadmaps, features, workflows, and wireframes, maintaining constant communication to align with your dynamic needs.

Support and Maintenance for Hybrid Apps:

We offer comprehensive support and maintenance services to improve your app’s functionality and stability. Our maintenance engineers help you transform your application by removing non-functional features and implementing transformative functionalities, ensuring a glitch-free experience and modernizing your system.

Success Story: Sporting Goods Retailer

One of our notable success stories in hybrid app development involves partnering with a leading sporting goods retailer. The retailer aimed to expand its reach and provide a seamless mobile shopping experience to its customers. By choosing hybrid app development, they were able to cater to both iOS and Android users without the need for separate native apps.

Our team at Retail Insights designed and developed a custom hybrid mobile app for the retailer, incorporating features such as personalized product recommendations, real-time inventory updates, and a seamless checkout process. The app’s user-friendly interface and smooth navigation enhanced the overall user experience, resulting in increased customer engagement and improved conversion rates.

With our expertise in hybrid app development, we ensured that the app worked flawlessly across different devices and operating systems, providing a consistent experience to users. Through thorough testing and continuous optimization, we delivered a high-performance app that exceeded the retailer’s expectations.

The app’s success contributed to a significant increase in the retailer’s mobile sales, helping them establish a stronger online presence and stay ahead in a competitive market. Our ongoing support and maintenance services ensured that the app remained up-to-date and delivered a seamless experience to customers, further enhancing the retailer’s reputation and customer loyalty.

Choose Retail Insights as your trusted partner in hybrid app development!


Mobile engineering has reshaped the retail industry, offering unprecedented opportunities to leverage retail insights effectively. Through React development, hybrid app development, and Progressive Web Apps, retailers can unlock the power of data-driven decision-making, enhance customer experiences, and stay competitive in a dynamic marketplace. By embracing these mobile engineering approaches, retail businesses can drive growth, build customer loyalty, and navigate the evolving landscape with confidence.

Ensuring a Seamless TPM Journey: Empowering Trade Promotion Success

Trade promotions, accounting for over $500 billion in global expenditure, rank second only to COGS for CPG businesses, constituting approximately 20% of revenue. Effective trade promotions management (TPM) is crucial for overall business strategy. However, organizations face challenges in streamlining TPM operations and achieving higher ROI. Well-managed promotions have a positive impact on revenue, yet complex processes, fragmented data sources, and ambiguous responsibilities persist. Standardized solutions are lacking. In response, leading CPG/FMCG organizations are reassessing their TPM approach, seeking innovative solutions to improve metrics beyond effectiveness.

Why Choose Retail Insights for Trade Promotion Management?

At Retail Insights, our TPM services provide cutting-edge practices, solutions, and frameworks to revolutionize processes. Our approach leverages digital enablement, industry integration, analytics, and automation, delivering enhanced agility and accelerated operations. While the concept of running successful trade promotion operations may seem straightforward, implementing it successfully is anything but simple. Retail Insights has played a pivotal role in assisting CPG clients in identifying and achieving the objectives of an ideal TPM operating model. Our focus encompasses:

Cultivating an end-to-end view of trade promotions.

Accurately and timely measuring the performance of promotions.

Accelerating trade promotions through expert consultancy.

Furthermore, we offer a comprehensive range of services to our TPM clients, including Business Process Consulting/Advisory Services, Managed Trade Promotions Services, Technology Consulting and Implementation Services, and Analytics Advisory and Data Consulting.

Our Trade Promotions Management practice provides numerous benefits for our clients, including:

Improved operational efficiency.

Increased promotional effectiveness.

Enhanced customer experience.

Key Accomplishments:

Retail Insights has achieved remarkable milestones in trade promotions management. Our global delivery model focuses on optimizing processes, enhancing promotion effectiveness, and delivering an outstanding customer experience. With the trust of the top global retailers and the leading global CPG organizations, our industry collaborations have allowed us to accumulate invaluable best practices. Our benchmarking repository showcases industry-leading metrics, guiding us in providing the most effective strategies. We leverage proven in-house programs like Be-The-Navigator (BTN), Zero Distance, and design thinking, fostering transformation, ensuring consistent service delivery, and driving continuous improvement. These accomplishments demonstrate our commitment to excellence and position us as a trusted partner for exceptional trade promotions management.

We accredited implementation partner of Kantar Xtel

Success Story:

Retail Insights undertook a comprehensive end-to-end transformation of TPM operations for one of India’s largest consumer packaged goods companies. By leveraging analytics and implementing rich UI forms and interfaces, we significantly elevated TPM effectiveness and user experience. The result was a remarkable 50% increase in handled volumes without requiring an expansion of the team size.