How omnichannel retailing is changing the retail industry?

What is omnichannel retailing? The retail industry has changed dramatically in the past few decades. With the rise of the internet, customers are less inclined to drive down to their nearest mall or shop. Instead, they are choosing to buy online or find items they need by searching for them on their smartphone. Omnichannel retailing is becoming more and more popular with retail stores because it enables them to reach customers on all of their devices, no matter the customer's location. Omnichannel Read More...

How to choose the right Customer Data Platform?

Customer Data Platform Retail Insights
Retail Insights | Customer Data Platform We should make the right decision while making the shift from legacy systems to modern databases and what to consider during this time is the Customer Data Platform (CDP). A Customer Data Platform (CDP) is a software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles. According Read More...