How are Retail Insights helping in CDP?
Most companies do not have their own data environments connected in real-time. It results in disconnected experiences for consumers and the lack of a single source of truth about customers for the marketeer. The solution for these problems can be found in a CDP platform.
A Customer Data Platform (CDP) platform connects all the company’s customer data in one place. That means not only connecting a single customer ID from many different CRM instances.
A CDP brings together the Read More...