HOW TO CREATE A STORE ON FACEBOOK

4 popular ways to build a Facebook storeMany retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.1.    A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment)2.  A catalog application that organizes your products, but links back to your existing online store3. Read More...

How to do Markdown?

Markdown OptmizationBy Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential Read More...

In-store Ad Space and Trade Promotion Management Best Practices, Space Management, Space Planning

Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.How do you evaluate trade/In-store promotion to help retailers?1. Read More...