Month: September 2013

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HOW TO CREATE A STORE ON FACEBOOK

4 popular ways to build a Facebook store   Many retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.   1.    A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment) 2.  A catalog application that organizes your products, but links back to your existing online store 3.  An Read More...
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How to do Markdown?

  Markdown Optmization By Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life. The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential full-price sales Read More...
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Trade Promotion Strategy and Key Performance Indicators. Instore Branding

Trade Promotion Strategy A key component of the promotion strategy is the role of trade promotions by brand. Drive incremental sales Increase market share and brand loyalty Buy-down everyday retail price   Bottom up vs. Top down Budgeting • Top down Budgeting: Spending budgets by account can be allocated by sales management to each sales representative or account as described in the above process step. The advantages of this method are: Ensures budgets are allocated based on overall corporate Read More...
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In-store Ad Space and Trade Promotion Management Best Practices, Space Management, Space Planning

Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs that occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.     How do you evaluate trade/In-store promotion Read More...
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In-store Ad space/Brand Management (Brands and Retailers Connected), Top 10 emerging In-store Solutions

Retail Insights “In-store Visual Space Management” application will help Retailers to connect Brands/Manufacturers effectively in professional & organized manner on the Promotional Space available in the stores Who and why in need: Retailers and Outdoor marketing agencies who want to sell the visual ad space and assets to the multiple brands/manufacturers.   It is necessary for retailer to manage and promote in-store spaces affectively as there are “In-direct Revenue”. It is also Read More...
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Starting A Business Online Is Ideal…..

Ways to Start an Online Business   You don’t have to be physically present to make money. Your computer can take orders for you even while you sleep. There is little or no overhead to maintain your website. Most if not all of the backend software is already written for you. ...All you have to do is to set things up and customize it. These days, opening up your own online business is easier than ever thanks to the many services and free software available on the internet. In fact, you can start Read More...
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Top Trends in Digital Marketing

Digital Marketing
Digital marketing is always changing and evolving, You can increase visibility and organic traffic through SEO, and build a brand. Do you know Online Retailers Are Losing 67.45% of Sales You’re losing money. We haven’t even met, yet I know this because the data supports it; that each and every day you’re losing potential orders on your website. Cart abandonment causes online retailers a great deal of pain. How much pain?  For every 100 potential customers, 67 of them will leave without Read More...
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10 Benefits of Online Shopping…Retail Insights will enable with leading platform provider Magento

 
 
1) Convenience: The convenience of this method of shopping is what I like best about it. Where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with a ‘no pollution’ shopping. There is no better Read More...

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Choose the right partner to Go Online (Retail Insights plus Magento)…first step towards multi-channel (www.theretailinsights.com)

Omnichannel partner in India
Go digital or Die: Retailers finally embracing online shopping

We know that 87% of retailers are heading online on a weekly basis for work-related tasks. But what exactly are they doing, and how does the web help them run their business?
Here’s a breakdown of the numbers:
69% go online to order from their distributor or wholesaler. We hear time and time again that retailers love online ordering because it streamlines a time-consuming process, and it helps with Read More...