4 popular ways to build a Facebook store
Many retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.
1. A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment)
2. A catalog application that organizes your products, but links back to your existing online store
3. An Read More...
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By Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.
The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential full-price sales Read More...
Trade Promotion Strategy
A key component of the promotion strategy is the role of trade promotions by brand.
Drive incremental sales
Increase market share and brand loyalty
Buy-down everyday retail price
Bottom up vs. Top down Budgeting
• Top down Budgeting:
Spending budgets by account can be allocated by sales management to
each sales representative or account as described in the above process step.
The advantages of
this method are:
Ensures budgets are allocated based on overall corporate Read More...
Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs that occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.
How do you evaluate trade/In-store promotion Read More...
Retail Insights “In-store Visual Space Management” application will help Retailers to connect
Brands/Manufacturers effectively in professional & organized manner on the Promotional Space
available in the stores
Who and why in need:
Retailers and Outdoor marketing agencies who want
to sell the visual ad space and assets to the multiple
It is necessary for retailer to manage and promote
in-store spaces affectively as there are “In-direct Revenue”.
It is also Read More...
Ways to Start an Online Business
You don’t have to be physically present to make money. Your computer can take orders for you even while you sleep.
There is little or no overhead to maintain your website.
Most if not all of the backend software is already written for you. ...All you have to do is to set things up and customize it.
These days, opening up your own online business is easier than ever thanks to the many services and free software available on the internet. In fact, you can start Read More...
Digital marketing is always changing and evolving, You can increase visibility and organic traffic through SEO, and build a brand.
Do you know Online Retailers Are Losing 67.45% of Sales
You’re losing money. We haven’t even met, yet I know this because the data supports it; that each and every day you’re losing potential orders on your website.
Cart abandonment causes online retailers a great deal of pain. How much pain?
For every 100 potential customers, 67 of them will leave without Read More...
1) Convenience: The convenience of this method of shopping is what I like best about it. Where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with a ‘no pollution’ shopping. There is no better Read More...
Omnichannel partner in India
Go digital or Die: Retailers finally embracing online shopping
We know that 87% of retailers are heading online on a weekly basis for work-related tasks. But what exactly are they doing, and how does the web help them run their business?
Here’s a breakdown of the numbers:
69% go online to order from their distributor or wholesaler. We hear time and time again that retailers love online ordering because it streamlines a time-consuming process, and it helps with Read More...