What is a Customer Data Platform and why it is important?

Top data analytics companies in India
Top data analytics companies in India
What is a Customer Data Platform?

The customer data platform, or CDP for short, is turning out to be progressively significant in organizations & we are the best customer data platform company in India.

We should make the right decision while making the shift from legacy systems to modern databases.

And what to consider during this time is the Customer Data Platform (CDP).

Today, the marketer’s reality is very perplexing, and client assumptions are high. Dedication goes to organizations that can react to “client critical points in time” with unique, personalized communications in real-time that transcend traditional marketing, spanning channels and devices. Fighting this scattered information and following up on it rapidly is turning out to be a lot harder.

The rapid acceleration of digital and e-commerce growth is intensifying the existing data problem. It is also propelling companies to adapt their customer engagement mechanisms to a new hybrid physical/digital environment. In a study on the future of the customer experience, Futurum Research found that 66% of companies are accelerating online tracking for behavior and habits. And 73% agree that the new engagement models will require real-time data collection and analysis. It’s no wonder that CDPs are garnering so much attention.

Customer Data Platform capabilities and growing importance
in day-to-day business

Top data analytics companies in India

This is precisely why Customer Data Platforms will become increasingly important to emerging, digitally savvy companies. Not only to get a 360-degree view of the customer
but also to interact with customers through the channels of their choice. Each
customer data platform will look different for every company because every
organization has a different focus, communicates via different channels, or has
different customer structures. Therefore, CDPs must guarantee a high degree of

But one thing is certain: CDPs make it possible to piece together customers’
intentions based on the vast amount of information available from a wide variety
of sources. To trade the unprecedented amount of this information, companies
need more power than ever before. Right now, a CDP offers the most
comprehensive capabilities to sift through all this data, find relevant
customer journeys, and act accordingly.

Five key functions of a CDP:

  • Collection of data: Individual-level customer data from multiple sources via packaged API connections and SDKs, and store that data in a usable format.
  • Data governance: The ability to granularly enforce from which events get passed onto each system, and process the data subject.
  • Quality protection of data and profile unification: However, it has the ability to monitor data accuracy, consistency, and structure, and to unify events and attributes to persistent profiles at the individual level as data is collected
  • Segmentation: An interface that enables business users to build and manage audience segments
  • Activation: The ability to send audience segments and forward events to external tools and systems through pre-built integrations, as well as to orchestrate contextual marketing experiences across channels.

Importance of CDP Retail Insights

RETAIL INSIGHTS is an AWARD-WINNING GLOBAL Retail and Digital Commerce agency as we work with 10 out of the top 20 Brands. We leverage our deep Salesforce Commerce, Adobe Magento Commerce and Shopify functional expertise to deliver a complete omnichannel experience. Explore our Retail Omnification Solutions and Services

Need help implementing Customer Data Platform in your business? Contact us.

Our eCommerce experts are at the forefront of delivering cutting-edge eCommerce solutions to businesses of all sizes. To learn more about our services, email us at sales@theretailinsights.com. We will provide you with the best customer data platform company in India.

or visit our website

Read Here for Omnichannel Retailing


Digital Commerce Services is the future

digital-commerce , ecommerce engineering omnichannel

There was a time when digital commerce meant static storefronts and shopping carts. Today, digital commerce spans an integrated set of personalized digital experiences, from customer acquisition through retention, which is often owned and managed by marketing. 

-Gartner Digital Commerce Technologies Primer 

Why is Digital Commerce Important?

Digital commerce solutions can assist you with building an incredible computerized insight, making a stage + best-of-breed arrangement that joins content and commerce.

As the effect of digitalization proceeds in both B2B and B2C, we are seeing extreme changes in client practices and assumptions, from the manner in which they research an product/service, consider and complete a buy, or show loyalty to a brand, to the manner in which they impart all of this to their peers.

So, it is important and is the demand of time, customers, and businesses. 

Retail Insights is a Global Award-winning Digital Commerce company based out of the USA with representative services within the UK, GCC, and India. We help facilitate Offline to Online (O2O) journeys with the acceptable tech stacks implementations, by leveraging years of deep SalesForce Commerce, Magento, OMS, and Akeno PIM functional expertise to deliver the proper Omni-Channel experience, allowing you to grow your business while that specialize in your most precious asset. “ The Customer”

We could assist you to overcome the subsequent challenges,

  • Ecommerce Engineering
  • Dark Stores
  • Single View of Inventory across channels
  • Digital Supply Chain
  • Back office reconciliation rules
  • Contactless
  • Store Pickup / Reserve etc.,

Retail Insight is usually taking steps towards scalability and streamlining technologies. Share with us your challenges today and allow us to assist you to overcome these challenges, making a winning proposition.

We look forward to hearing from you and dealing together to create suitable solutions.

Read the success story of Retail Insights

Visit Us – https://www.theretailinsights.com/ || WhatsApp: +91-6360064971
Read More – https://blog.theretailinsights.com/

How are Retail Insights helping in CDP?

Customer data platform

Most companies do not have their own data environments connected in real time. It results in disconnected experiences for consumers and the lack of a single source of truth about customers for the marketeer. The solution for these problems can be found in a CDP platform. Retail Insights is the best customer data platform company in Dubai.

A Customer Data Platform (CDP) platform connects all the company’s customer data in one place. That means not only connecting a single customer ID from many different CRM instances.

A CDP brings together the information we have about our known customers (like email and mobile numbers) with what we know about customers before they share their data with companies (anonymous cookies and mobile device IDs, for example). That allows us to associate an interaction between an email campaign with the company’s website. 

The aim of a CDP is to enable true cross-channel personalization and customer journeys. To provide the fully rounded view of your customers needed to do this, it integrates with your existing CRM. This allows you to analyze and act on everything you’ve learned about your customers, in one place.

Implementing a CDP ensures your personalization efforts are based on a comprehensive understanding of how your customers behave. Increased engagement and conversions are a natural result.

Retail Insights is an Award-Winning Global Omni Channel Technology (Software) Company implementing Experience Commerce with Edge Computing and providing multiple technologies to its retail clients worldwide. While Retail Insights will continue to adopt composable approach solutions (using the best-in-class technology) for Omni Channel Experiences.

Retail Insights always look at synergizing our expertise to offer the best practices, including innovation labs, test automation factories, big data analytics, AI & ML practices, cloud technologies, and more.

We at Retail Insights are excited to expand our focus by working closely with Adobe Commerce Cloud, Salesforce Commerce Cloud, Blueyonder, Kantar Trade Promotion, etc to provide and Deliver Digital Edge Capabilities – Platform Strategy, Software Engineering.

Top CDP Software Providers

Retail Insights helps businesses build an Omnichannel approach by collecting and analyzing data from a variety of sources and unifying customer data across multiple online channels. The idea is to offer businesses a complete and integrated view of customer journeys across all touchpoints.

Users can connect customer data across marketing, analytics, and data warehousing tools. Its features include reporting and analytics, cross-channel automation and personalization, and industry-specific solutions (including for the retail sectors, eCommerce, etc.). The different CDP platforms vary according to the need and sector.

Retail Insights, it starts with the small, medium, and enterprise levels. The pricing for each plan changes according to the industry, but interested users need to contact the Retail Insight team for a custom quote.

8 Benefits of a Customer Data Platform (CDP)

Retail Insights – Best CDP implementation technology company

In CDP, data from different sources are stored and used to integrate applications and analyze data. A CDP helps businesses to understand their customers since it creates a truthful and unified view of customer behavior, transactions, and products.

1. One Place – All Data

Companies often struggle to combine and utilize all the data they gather. Especially since data streams are coming from several different sources, it is not possible to get the full picture of the information that is not centralized.

To become more customer-centric, they need a single view of the customer. We at Retail Insights integrated all the different data sources like Salesforce Commerce Cloud, Adobe Commerce Cloud, and other sources into CDP.

2. 360-Degree View Of Customer

A 360-degree view of the customer allows companies to identify every part of the customer journey, products, and transactions. It supports the company in understanding consumers and their behavior.

All relevant information (coming from several sources like shipping, orders, reviews, or complaints) about the consumer is shown to the agent, directly after the purchase already. Consequently, the company can offer a quality service.

This 360-degree view is one of the reasons why it gives a higher level of satisfaction resulting in increased loyalty and bigger chances of returning.  

3. Increased Revenue

If used in the right way, CDPs result in the final goal of a company: a rise in revenue. By implementing data from all sources, the enterprise can create a complete view of the customer. Therefore, the opportunity of well-targeted marketing to people with the right message may result in increased brand recognition and customer engagement.

4. Finding new audience segments

It’s easier to segment your customers and audiences and to apply basic and advanced analytics. Even though the customer data management platform itself does not do the segmentation.

While working with all the data, they might find new possibilities for audience segments like online spenders, loyal customers, or discount shoppers. Marketers can then divide each of these segments even further with factors like gender, age, and location. And reach similar audiences. Because the sections are smaller, the targeting may be more specific and messages more customized.

5. Campaign optimization and long-term learning

The customer data platform allows for gaining insights into the performance of specific campaigns. By implementing a customer data platform, marketers can see the efficiency and outcome of the campaign they want to analyze. Marketers can improve their attempts of promoting the product or service for the next time by gaining an in-depth understanding of the last ones.

Every time a campaign can be favorably improved by making use of the customer data management platform, the company can learn and improve its efforts for the next time. The budget is saved and conversion rates may increase in the future.

6. Reduce vendor lock-in dramatically

The way Retail Insights builds out customer data platforms is by loosely coupling the applications. The persistence of your data is primarily in the information lake. In this way, it is easy to switch apps since the migration is smooth. No wonder since the data is persistent in the CDP.

7. Cost-saving

The cost of applications like SalesForce, Adobe commerce ( Magento ) is partially related to the data stored in these applications. Since the data is mainly persistent in the customer data management platform and not in the app, you might reduce costs.

8. Compliance

Having the data in one place is an enabler to becoming GDPR and E-Privacy compliant. It allows your company to anonymize your contacts. Customer Data Management platforms support data portability and data insight requests as these tasks can be executed with one source.

Customer Data = Customer-Driven Marketing

Customer data platform company

Without customers, you wouldn’t have a business. They truly belong at the center of all that we do, especially your marketing … and in order to place them front and center, we need real, raw customer data.

Customer Data Platforms deliver the immediacy, accuracy, and unity that we need to keep aligning our organizations, inspiring our marketing, and engaging our customers. Connect with us today for the best customer data platform company in Dubai.

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Contact: sales@theretailinsights.com ; Call : +91 99 4587 2535

Visit Us: https://www.theretailinsights.com/

Store traffic may be down, but sales don’t need to follow

digital commerce fulfilment

Store traffic may be down, but sales don’t need to follow — improving shopper conversion is the key.

digital commerce fulfilment

“I’m not sure whether I really need to re-platform or new platforms for omnichannel readiness?

Having right the mix of digital commerce, Fulfilment, Range (PIM) and Customer and Loyalty will seriously boost digital commerce success – right platform, save significant amounts of time, money, and resources

Can you rely on your platform and running even during your busiest sales periods?
How much maintenance does your current platform require?
Do you find it easy to manage the backend of the store, add new features and tweaks to the website’s design?
Is your current platform actively helping you scale?
Are you worried about any security breaches?
How sure do you feel that your customers’ data is safe?
Are your customers consistently complaining about a negative UX (user experience)?

Retail Insights is an Award-Winning Global Omni Channel (Digital) Technology Agency – Implementation Partner for E-Commerce, B2B, Market Places, and Flexible Fulfilment Solutions

Certified partnerships with Adobe Commerce Cloud, Salesforce Commerce Cloud, MuleSoft, Diebold, and another emerging tech.

Happy to set up a discussion to share our work experience with World’s Leading Departmental, Beauty and Fashion Brands Multi-Country Rollouts and localization incl. Non-English Speaking)

sales@theretailinsights.com ||www.theretailinsights.com|| Watsup – +91 9945872535

Win More Sales by Addressing eCommerce Browse Abandonment Rates

Customer Data Platform

Win More Sales by Addressing eCommerce Browse Abandonment Rates

Customer Data Platform

1. Identify an Abandoned Visit
2. Optimize Emails
3. Give People Space
4. Reflect on a Real-Life Experience
5. Make Things as Straightforward as Possible
6. Make it Personal
7. Use People Power
8. Reflect on Buyer Behavior

Remember to treat each customer as an individual, and promote the products that relate to them. Each Customer path is unique and requires finding the right mix of digital tools viz. Customer Data Platform, Execution Channels. Customer Data Platform can close more sales.

Retail Insights- Where Technology Meets Omni Channel Retailing

Case Studies – Uplift Conversion Rate
World-leading Electronic Accessories (White Goods)
Leading Premium Ethnic Wear (Fashion)

Please talk to Retail Insights

sales@theretailinsights.com ||www.theretailinsights.com|| Watsup – +91 9945872535

#ecommerce #retailtechnology #retailinsights #digitalcommerce #salesforcecommercecloud #omnichannel #personalisation

Future of Commerce (Headless) begins with Retail Insights and why now?

Headless commerce platforms

Headless commerce is a separation of the front end and back end of an e-commerce application. This architecture offers brands freedom of expression to build whatever and however, they want. Most importantly, it enables brands to enrich the customer experience.

One hallmark of headless is the use of APIs, experienced managers, and tools such as Salesforce Commerece Cloud and Adobe Commerce Cloud as well as the importance of IT partners. These resources are a critical part of every company’s innovation strategy, delivering new functionality and experiences that engage customers and stay ahead of their expectations.

If you’re in e-commerce, you know that keeping pace with emerging touchpoints and experiences isn’t easy.

COVID-19 is only accelerating this. In a traditional e-commerce model, new experiences can require updates to both the front- and the back-end system, which can turn even small projects into huge headaches.

Headless commerce platforms

What are the benefits of headless commerce platforms?

  1. Better employee adoption. Some organizations can be reluctant to use new technologies due to steep learning curves. Having a modern commerce platform alongside the simplicity of headless commerce solves this problem since everyone on your team can easily access and update the front end without advanced skills.
  2. The right tools for the job. Headless commerce gives brands the tools to build custom experiences that shoppers can’t get anywhere else. Critical to this are APIs to ensure coordinated, brand-consistent experiences across channels, driven by common commerce services such as promotions, inventory, product information, and more.
  3. Time savings across IT. Since changes to the front end can be made agiley, developers save time on user interface changes. Additionally, with headless templates and partner solutions, developers only need a few clicks or some light coding to jumpstart commerce apps that increase conversion.
  4. Time to market. With headless commerce, businesses can launch new front-end experiences quickly. Reacting to a new market trend can be done rapidly and with a minimum of costly back-end development.

What are the benefits of Headless Commerce for Online Merchants?

There are multiple benefits to using both a commerce-led and a content-led ecommerce strategy.

Content- and experience-led strategies using headless commerce can provide brands with:

  1. Advanced technologies to create visionary, fast websites.
  2. Flexibility and familiarity for developers.
  3. Complete ownership over site architecture
  4. Marketing effectiveness for innovation without hurting back-end processes.
  5. Speed to market for international and omnichannel GTMs.
  6. Conversion rates and lower customer acquisition costs.

Additionally, headless commerce opens up a world of possibilities for brands that are looking for a content-led strategy, to begin with. There are now truly no limitations to the customizations that can occur in the digital e-commerce space.

These are reasons why teams may want to transition from traditional to headless e-commerce. At the same time, companies interested in improving their user experience should also know how headless can help them deliver even better customer satisfaction rates

With consumers getting used to consuming content and making purchases through various touchpoints right from Kiosks, and IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of today’s customers.

So how can eCommerce businesses get in on the action without having to invent their own or build back-end solutions from scratch?

The answer is Headless commerce platforms.

We’ve got an awesome case study lined up with leading Sports and Home Furnishing retailers all about this exact topic.

I’m ready to start building or already have my own e-commerce store.

Try Retail Insights 

I have questions and would like guidance from an e-commerce expert.

Talk To Sales – sales@theretailinsights.com || +91 99 4587 2535

#omnichannel #ecommerce #ecommerce #retailinsights #digitalcommerce #salesforcecommercecloud #magentocommerce #headless #retailtechnology #retailsolutions #adobecommerce

Retail Insights Digital Channel Management Solution

Digital Channel Management Solution
Retail Insights Digital Channel Management Solution
Digital Channel Management Solution
1.     30-60-90 day objectives with X sales commitment
2.     Identify features that part of the development roadmap with cutover plans
3.     Integration with Enterprise Application for automation of merchandise activities
4.     Infra Management /Application Support for Business Continuity
5.     Event planning for timely skin changes and give fresh look for the customer experience.
6.     SEO/SEM activity running parallel to the existing development road map.
Speak to us – sales@theretailinsights.com || skype – retailinsights || www.theretailinsights.com