How omnichannel retailing is changing the retail industry?
What is omnichannel retailing?
The retail industry has changed dramatically in the past few decades. With the rise of the internet, customers are less inclined to drive down to their nearest mall or shop. Instead, they are choosing to buy online or find items they need by searching for them on their smartphone. Omnichannel retailing is becoming more and more popular with retail stores because it enables them to reach customers on all of their devices, no matter the customer's location.
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