What is a Customer Data Platform and why it is important?

Customer Data Platform Retail Insights
What is a Customer Data Platform? The customer data platform, or CDP for short, is turning out to be progressively significant in organizations.  We should make the right decision while making the shift from legacy systems to modern databases. And what to consider during this time is the Customer Data Platform (CDP). Today, the marketer's reality is very perplexing, and client assumptions are high. Dedication goes to the organizations that can react to "client critical points in time" with Read More...

5 Tips to transform retail digitally

full-personalization

Retailers realign their go to market strategies in response to market conditions, digital disruption and speeding change must be a business priority for remaining relevant in today’s economy ruled by consumers with mobile ‘malls’ in their hands and an incredible array of choices   1.     ‘Store’ with a sound Unified Commerce strategy 2.     Mobile and Social strategies matter 3.     Insight on commerce Read More...