Ever since its original release in 2008, Magento has grown to become the world’s leading eCommerce platform with thousands of shopping carts being powered globally by this platform. In the world of open source software, where longevity is unheard of, this platform has maintained its relevance and edge amidst a growing list of alternatives. What makes Magento website development highly sought-after and why is it so successful among its user base?
The following features make Magento the go-to e-commerce website development platform:
Open source: Magento is an Open-source platform that is powered by PHP. Hence, it enjoys the support of thousands of developers around the globe who work throughout the year to offer free and diverse plugins which can expedite development!
Flexible CMS: It offers a highly robust content management system that allows you to build shopping carts that are rich in features and imagery. Thanks to its scalability, the shopping cart can be expanded with an increasing line-up of products without the requirement of an overhaul.
Digital Marketing friendly: It is highly optimized for digital marketing as it offers a variety of tools that are SEO friendly and includes features such as customizable Meta tags and URLs. This helps boost the discoverability of individual product pages and thereby improves the ranking of the pages on your eCommerce website.
Easy Updates: As it is open source, building updates and patches for the website are quite easy and they can be rolled out without much ado. Due to the easy availability of PHP developers, custom plugins and web apps can be easily developed and integrated with the platform.
Responsive and mobile-friendly: In line with emerging mCommerce trends, retail businesses across the globe are targeting mobile shoppers. Here too, Magento offers an edge as it supports responsive designs and is mobile friendly.
Well-organized Back-end: The administration of the shopping cart is made comfortable owing to a highly effective back-end that boasts of an intuitive UI. This simplifies the task of maintaining multiple shopping websites, all of which can be maintained from a single backend.
Convinced with the advantages offered by the platform?
Partner with Retail Insights , a leading e-commerce development company with development centres in India and Europe.