The Time is Now: Brands Must Adapt to DTC Future
As major brands like Samsung, IFB, Cadbury and HUL shift significantly towards a direct-to-consumer (DTC) model they pose a dangerous new threat to retailers and established brands who are failing to grasp the need to be ‘fast & frictionless’.
With the rise of consumer platforms, brands simply no longer need to rely solely on their distributors to stay in business. Brands have a variety of reasons for investing in DTC ecommerce, beyond the simple desire to grow existing revenue. ( Customer data, Customer relationships and Profit margins)
This will mean investment in an engaging and responsive website and systems that can efficiently manage consumer-oriented inventory, order management and fulfillment.
RetailInsights advice and implement powerful tech stack to help retailers/brands, like you, ace the O2O experiences to compete with the digital powerhouses.