Category: Markdown Optimization

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HOW TO CREATE A STORE ON FACEBOOK

4 popular ways to build a Facebook storeMany retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.1.    A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment)2.  A catalog application that organizes your products, but links back to your existing online store3. Read More...
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How to do Markdown?

Markdown OptmizationBy Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential Read More...