How SEO Works and Benefits of SEO


Benefits of SEO

How SearchEngine Works ?

Search engines perform several activities in order to deliver search results
·         Crawling – is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
          Indexing – is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
          Processing – When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
        Calculating Relevancy – Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
       Retrieving Results – The last step in search engines’ activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.


What is Search Engine Rank?

When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.

What is on-page and off-page SEO

Conceptually, there are two ways of doing SEO
On-Page SEO– This includes provding good content, good keywords selection. putting keywords on correct places, giving appropriate title to every page etc.
·         Off-Page SEO – This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.
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4 popular ways to build a Facebook store

Many retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.
1.    A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment)
2.  A catalog application that organizes your products, but links back to your existing online store
3.  An integrated e-commerce platform that includes extensions to include Facebook commerce 
Pavyment application allows you quickly and easily create a storefront on a facebook page.
I had our storefront with one product set up within 15 minutes.We also highly recommend the following
system if you want to really learn how to sell on Facebook. This allows you to create a separate tab on any
facebook page called Storefront. The only draw back is it only allows you to take payments from Paypal,
although Paypal does allow people to pay with credit cards
How Much Does it Cost?

Currently to set up a storefront the cost is zero, yes free. As of now they don’t charge anything or take any cut of your sales.

How Do I Set Up a Store?
1.    You must have a paypal account, both personal and business is work.
2.    Create an account on Facebook
3.   To set up the store just go the application page here and follow the directions outlined. 
Adding a new product is a 2 step process. Enter item data and upload an image.
Some features this store has:
·        You can create multiple categories of products
·        Option sets (such as different sizes, colors)
·        Tracking of sales
·        Ability to feature a product on the main page
build a Facebook store

build a Facebook storebuild a Facebook store

The Best Option for a Facebook Store

Retail Insights will help you in setting up Storefront with great features to help you make the most of your Social Media storefront. Also will integrate with the existing e-commerce platform to give the customer omni channel experience. Add on to the above google ad words will give best ROI.

Contact: || skype: retailinsights ||+91 7795001231