In-store Ad Space and Trade Promotion Management Best Practices, Space Management, Space Planning
Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.How do you evaluate trade/In-store promotion to help retailers?1. Read More...