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If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
Crawling – is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
Indexing – is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing – When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy – Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results – The last step in search engines’ activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
SEO Copywriting is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called “doorway pages”) that are created for the sole purpose of achieving high rankings.
When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.
SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
On-Page SEO– This includes provding good content, good keywords selection. putting keywords on correct places, giving appropriate title to every page etc.
Off-Page SEO – This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.
Retail Insights || +91 7795001231||sales@theretailinsights.com||skype:retailinsights
Many retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.
I had our storefront with one product set up within 15 minutes.We also highly recommend the following
Retail Insights will help you in setting up Storefront with great features to help you make the most of your Social Media storefront. Also will integrate with the existing e-commerce platform to give the customer omni channel experience. Add on to the above google ad words will give best ROI.
By Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.
Retail Insights Markdown Optimizer is a software tool used by Retail Buying Managers and Merchandisers to analyze and decide on which items to go for markdown, what markdown % gives best performance, foresee the impact of markdown and run markdown. Markdown Optimizer allows them to follow a series of steps to analyze, decide and process a markdown.
” Analyse performance of merchandise hierarchy levels for each/aggregate stores”
