How SEO Works and Benefits of SEO

How SearchEngine Works ?Search engines perform several activities in order to deliver search results·         Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).·                 Indexing - is the process of creating index for all the Read More...

Search Engine Optimization

SEO Stands for Search Engine Optimization, SEO is all about optimizing a web site for Search Engines. SEO is the process of designing and developing a web site to rank well in search engine results. SEO is to improve the volume and quality of traffic to a web site from search engines.SEO is a subset of search engine marketing.SEO is the art of ranking in the search engines.SEO is marketing by understanding how search algorithms work and what human visitors might search. If you plan to do some Read More...

HOW TO CREATE A STORE ON FACEBOOK

4 popular ways to build a Facebook storeMany retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.1.    A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment)2.  A catalog application that organizes your products, but links back to your existing online store3. Read More...

How to do Markdown?

Markdown OptmizationBy Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential Read More...

Trade Promotion Strategy and Key Performance Indicators. Instore Branding

Trade Promotion Strategy A key component of the promotion strategy is the role of trade promotions by brand. Drive incremental sales Increase market share and brand loyalty Buy-down everyday retail price   Bottom up vs. Top down Budgeting • Top down Budgeting: Spending budgets by account can be allocated by sales management to each sales representative or account as described in the above process step. The advantages of this method are: Ensures budgets are allocated based on overall corporate Read More...

In-store Ad Space and Trade Promotion Management Best Practices, Space Management, Space Planning

Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.How do you evaluate trade/In-store promotion to help retailers?1. Read More...

In-store Ad space/Brand Management (Brands and Retailers Connected), Top 10 emerging In-store Solutions

Retail Insights “In-store Visual Space Management” application will help Retailers to connectBrands/Manufacturers effectively in professional & organized manner on the Promotional Spaceavailable in the storesWho and why in need:Retailer and Outdoor marketing agencies who wantto sell the visual ad space and assets to the multiplebrands/manufacturers.It is necessary for retailer to manage and promotein-store spaces affectively as there are “In-direct Revenue”.It is also essential to streamline Read More...

Starting A Business Online Is Ideal…..

Ways to Start Online BusinessYou don’t have to be physically present to make money. Your computer can take orders for you even while you sleep.There is little or no overhead to maintain your website.Most if not all of the backend software is already written for you. ...All you have to do is to set things up and customize it.These days, opening up your own online business is easier than ever thanks to the many services and free software available on the internet. In fact, you can start an online Read More...