Category: promotion space

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Trade Promotion Strategy and Key Performance Indicators. Instore Branding

Trade Promotion Strategy A key component of the promotion strategy is the role of trade promotions by brand. Drive incremental sales Increase market share and brand loyalty Buy-down everyday retail price   Bottom up vs. Top down Budgeting • Top down Budgeting: Spending budgets by account can be allocated by sales management to each sales representative or account as described in the above process step. The advantages of this method are: Ensures budgets are allocated based on overall corporate Read More...
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In-store Ad Space and Trade Promotion Management Best Practices, Space Management, Space Planning

Trade promotion management is defined as the process of planning, budgeting, presenting and executing incentive programs that occur between the manufacturer and the retailer to enhance sales of specific products. For example, a manufacturer paying a retailer to feature their product in the retailer’s weekly newspaper advertising or paying a retailer to build a special promotional display in their store are both considered trade promotions.     How do you evaluate trade/In-store promotion Read More...