Trade Promotion Strategy and Key Performance Indicators. Instore Branding
Trade Promotion Strategy
A key component of the promotion strategy is the role of trade promotions by brand.
Drive incremental sales
Increase market share and brand loyalty
Buy-down everyday retail price
Bottom up vs. Top down Budgeting
• Top down Budgeting:
Spending budgets by account can be allocated by sales management to
each sales representative or account as described in the above process step.
The advantages of
this method are:
Ensures budgets are allocated based on overall corporate Read More...