Category: Markdown Optimization

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HOW TO CREATE A STORE ON FACEBOOK

4 popular ways to build a Facebook store

 
Many retailers are considering whether or not to develop an e-commerce offering into their Facebook presence. If that’s you, you’ll be in good company as brands big and small have all seen the advantages of Facebook commerce.
 
1.    A downloadable app that allows you to transact within your existing Facebook presence (see Pavyment)
2.  A catalog application that organizes your products, but links back to your existing online store
3.  An integrated e-commerce platform that includes extensions to include Facebook commerce 
 
Pavyment application allows you quickly and easily create a storefront on a facebook page.
I had our storefront with one product set up within 15 minutes.We also highly recommend the following
system if you want to really learn how to sell on Facebook. This allows you to create a separate tab on any
facebook page called Storefront. The only draw back is it only allows you to take payments from Paypal,
although Paypal does allow people to pay with credit cards
 
How Much Does it Cost?

Currently to set up a storefront the cost is zero, yes free. As of now they don’t charge anything or take any cut of your sales.

How Do I Set Up a Store?
1.    You must have a paypal account, both personal and business is work.
2.    Create an account on Facebook
3.   To set up the store just go the application page here and follow the directions outlined. 
 
Adding a new product is a 2 step process. Enter item data and upload an image.
Some features this store has:
·        You can create multiple categories of products
·        Option sets (such as different sizes, colors)
·        Tracking of sales
·        Ability to feature a product on the main page
 
build a Facebook store

build a Facebook storebuild a Facebook store

The Best Option for a Facebook Store

Retail Insights will help you in setting up Storefront with great features to help you make the most of your Social Media storefront. Also will integrate with the existing e-commerce platform to give the customer omni channel experience. Add on to the above google ad words will give best ROI.

 
Contact: sales@theretailinsights.com || skype: retailinsights ||+91 7795001231
 
 
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How to do Markdown?

 

Markdown Optmization

By Definition: The velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.
The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential full-price sales value was achieved by the end of the season. It is also important in minimizing terminal inventory, i.e. the amount of merchandise left when the season is finished.
A recent trend has been to use Demand Optimization software to establish the most desirable timing and level of markdown. Optimization techniques can be used to determine where the best combination of revenue realization and terminal inventory is going to come from, for example, comparing a tactic of low-level markdowns from early in the season against one of later, deeper reductions.
Markdown strategy is referred to as “Markdown Optimization”.
How to do MarkdownRetail Insights Markdown Optimizer is a software tool used by Retail Buying Managers and Merchandisers to analyze and decide on which items to go for markdown, what markdown % gives best performance, foresee the impact of markdown and run markdown. Markdown Optimizer allows them to follow a series of steps to analyze, decide and process a markdown.
  •      Cyclical continuous process to achieve inventory, profit and revenue objectives
  •      Build markdown plan for a store or group of stores or chain
  •  
  •       Create, forecast, compare and evaluate multiple markdown pricing scenarios
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  •       Automate and streamline the markdown pricing process
How to do Markdown” Analyse performance of merchandise hierarchy levels for each/aggregate stores”
 
  “Identify specific styles to do markdown and discount % that gives best results”
 
   “Evaluate the Markdown Cost, What–if and Projected Sales and Totals”
 
“Decide the Markdown and go for execution”