Retailers Integrate Across Channels
In 2015, retailers focused on either defining or evolving their digital strategy. Many concentrated on digital branding through traditional IT solutions such as email engagement, Web content promotions, social media sites, and developing or enhancing mobile applications.
2016 retailers will focus on merging email engagement, Web content promotions, social media sites, and developing or enhancing mobile applications into a single digital channel. This helps to achieve cross-channel integration, coming many steps closer to Omni channel engagement
This is a retail revolution in the making, enabled by a digital platform strategy that allows retailers to cocreate value across channels, partners, and potentially other industries or even competitors.
Bottom line: Fueled by secure networks, cloud enablement, agile development, social engagement, and mobile empowerment, many retailers will look to merge their business and digital strategies with a platform strategy to build an ecosystem for their brand through real-time engagement with buyers, sellers and a multitude of third parties.
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