Retailers Integrate Across Channels
In 2015, retailers focused on either defining or evolving their digital strategy. Many concentrated on digital branding through traditional IT solutions such as email engagement, Web content promotions, social media sites, and developing or enhancing mobile applications.2016 retailers will focus on merging email engagement, Web content promotions, social media sites, and developing or enhancing mobile applications into a single digital channel. This helps to achieve cross-channel integration, coming Read More...
